This customer wanted to reach thousands of local households directly, so the project was as much about distribution as it was about print. The postcards needed enough substance to hold attention, and the campaign had to cover the area properly.
We printed around 30,000 A6 postcards on durable 400gsm silk, then planned and managed a targeted direct mail campaign across the customer’s local area, mapping the distribution so every household was covered. The result put their services directly into thousands of local hands.
